H3 FRANCESINHA

The francesinha is sacred in Portugal. Everyone has an opinion, nobody agrees, and H3 just entered the debate.

To launch its new Francesinha Burger, H3 went straight to the source: placing playful, provocative posters outside some of Portugal's most iconic francesinha restaurants, directly referencing them by name.

The Idea: A campaign built on rivalry and national pride, reigniting the age-old argument about Portugal's favourite dish, with H3 confidently throwing its hat in the ring.

• · Outdoor - cheeky posters planted at the doorsteps of legendary francesinha spots
• · Social media - videos, vox pops, challenges, and giveaways to fuel the conversation online

Bold, local, and deliberately divisive, in the best way.