FUEL TV

FUEL TV was one of the world's top radical sports channels; a Portuguese network broadcasting skateboarding, surfing, motocross, snowboarding, and more. Launched in 2008, it built a global following but gradually faded from public consciousness.

As a project, I took on a short-term re-brand, not a full overhaul, but a cycle-break to refresh the channel's identity while preserving what made it iconic: its collaborations with artists worldwide.

The visual direction leans into bright colours and childish cartoons — bold and playful, but not naïve. Think Adult Swim. The goal was something instantly recognisable, versatile across formats, and fun to engage with.

• The project culminated in three videos as part of the class brief:
• · Identity slide - communicating the refreshed brand;
• · Continuation slide - maintaining visual flow;
• · Program slide - applied to channel programming;